Digital toys for ages 4 to 12

Toys to play with, not to be played by.

Ten calm, open-ended toys for iPhone and iPad. No in-app purchases, nothing to sign up for, and nobody watching.

Coming soon to the App Store

For iPhone and iPad. Free of ads, accounts and tracking.

Wob, the friendly little robot who lives in every toy

Our promise to grown-ups

The app collects nothing. Nothing leaves the device.

No ads

No banners, no pop-ups and no in-app purchases. Not a single link out of the app.

No accounts

The app has no sign-up, no email field and no passwords. Kids pick a face, not a name.

The app collects no data

No analytics, no tracking and no third-party code. The app never connects to the internet.

Voice clips stay on the device

Song Steps can sing back your child's voice. The microphone is on only while they hold the button, and the clip never leaves the device.

Read the full privacy policy

What is inside

Ten toys, and they all stay quiet until touched.

No scores to beat, no countdowns and no game over. Every sound comes from your child, and every sound has something to watch too, so it plays just as well on mute. Nothing needs reading.

  • Tumble Table

    Stack it, throw it, tilt the tablet and watch everything roll. Shake to scatter.

  • Busy Board

    Latches, switches and dials that all do something, plus a little music maker.

  • Bubble Pop

    Tap to pop. Press and hold to grow one giant bubble, then let it go.

  • Doodle Sparks

    Glowing trails on a night sky. Lift a finger and it ends with a firework.

  • Song Steps

    Eight animal pads that always sound nice. Your child can even sing with them.

  • Marble Run

    Place ramps, funnels and bells, then drop the marbles and watch.

  • Snap World

    Snap land tiles together. Roads join, rivers flow and tiny life appears.

  • Brick Yard

    Build up and out with chunky 3D blocks. Birds perch on the tallest tower.

  • Goal Kicks

    Flick a ball or puck at the net. One button swaps soccer for hockey.

  • Contraption Lab

    Line up parts, press GO and watch a chain reaction run from start to finish.

Wob the robot waving

Say hello to Wob

A small robot who lives in every toy.

Wob bobs along to the music, cheers at surprises, blinks while waiting and dozes off in the evening. Wob never asks for anything and never nags. Tap Wob and you get a little sound.

Around the playroom are little hidden delights: a golden bubble, a shooting star, a duck with a duckling. Children find them on their own, and nobody counts them.

For parents and grandparents

Easy to hand over. Easy to trust.

  • Kid ModeHold the lock button for 1.5 seconds and leaving the app takes two deliberate swipes. Swipe down with two fingers to turn it off.
  • Exit takes a long pressThe close button only works when held for a moment, so little fingers do not bounce out by accident.
  • One profile per childUp to five children, each with their own toys and pictures. A face and a colour, never a name.
  • Plays with your musicIt respects the silent switch and mixes with whatever you are already listening to.
  • Works offlineNo wifi needed, so it is ready for car trips and waiting rooms.
  • Fully locked down when you need itTurn on iOS Guided Access and the device stays inside Wobble Box until you triple-click the side button and enter your passcode.

Wobble Box is on its way.

A gentle place for small hands, made to be handed over without a second thought.

Coming soon to the App Store

Questions? Visit support